GIVE DINNER A STIR (Brand Launch) Sanremo Pasta

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client
Sanremo Pasta
year
2018
duration
1
location
Singapore
overview

approach

We started with the data — heatmaps, session recordings, and exit surveys pointed to three specific drop-off points. The redesign focused entirely on those three moments. Product pages were rebuilt around the athlete's decision process — performance specs first, story second, purchase third. Checkout was reduced to three steps. Mobile was designed before desktop for the first time. Within 60 days of launch conversion rate had risen to 3.1%.

Deliverables
UX Audit
Web Design
Mobile Design
Checkout Redesign
Design System
Framer Prototype

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